Trusted by our community Read what owners say

Owner’s words: Meet the P2 Ultra Thin

THE NEW WAVE

A New Philosophy of Watchmaking

OUR MISSION

Accessible Horological Excellence

We believe exceptional watchmaking should be accessible.

For too long, extraordinary design, materials and mechanical engineering have been associated with extraordinary prices.

The new wave exists to challenge that idea.

Our ambition is simple: create watches with genuine horological interest, distinctive design and exceptional materials — without the traditional luxury markup.

Project 2 with black fluororubber strap: octagonal carbon-fibre case framing an exposed skeleton movement
Project 2: the skeletonised movement through the sapphire crystal.

Challenging the Old Rules

We respect traditional watchmaking. We just don’t believe we have to follow all of its rules.

The world has changed. Modern manufacturing, new materials and a global supply chain have opened possibilities that simply didn’t exist before.

We design in the open, work directly with specialist manufacturers and obsess over the things that actually matter to the watch itself.

Less money spent maintaining the conventions of luxury. More invested in the product on your wrist.

Project 2 side profile: the faceted carbon-fibre case with the TNW-marked crown
Side view
Project 2 case back: the skeleton movement through the rear sapphire crystal, framed by the new wave, WATER RESISTANT, LIMITED EDITION 1/500 and P2 markings on the carbon-fibre case
Case back

Project 2: side and case back.

BEHIND THE WATCH

Built by people.

Real orders, packed by hand for the people who bought them.

Black and white photograph: a row of open white carry cases, each with the new wave plate, being packed with watches

OUR PHILOSOPHY

Built in Public

  1. 01 Accessibility

    Exceptional watches shouldn’t require exceptional wealth.

    Our goal is to push design, materials and mechanical watchmaking as far as possible at an accessible price.

  2. 02 Collaboration

    We don’t design behind closed doors.

    Concepts, prototypes, mistakes and decisions are shared with our community throughout the process.

    The people who wear our watches help shape them.

  3. 03 Progress

    We respect where watchmaking came from, but we’re more interested in where it can go next.

    New materials.

    New manufacturing.

    New ideas.

    No tradition simply for tradition’s sake.

THE EXPERIENCE

From the watch to the box.

The new wave presentation box with its drawer open, holding a white drawstring pouch printed with the new wave
  • White hard-shell carry case with a black handle and the new wave label on the lid
    Hard-shell carry case
  • The carry case sliding into its drawstring pouch
    Case and pouch
  • White drawstring pouch with the new wave printed on the front and on both ties
    Drawstring pouch
  • Closed white presentation box with the new wave on the lid
    Presentation box

Project 2, in its case.

  • Project 2 with the black strap in its black presentation case, beside the numbered the new wave plate
    Black
  • Project 2 with the orange strap in its black presentation case, beside the numbered the new wave plate
    Orange
  • Project 2 with the yellow strap in its black presentation case, beside the numbered the new wave plate
    Yellow
  • Project 2 with the red strap in its black presentation case, beside the numbered the new wave plate
    Red
  • Project 2 with the pink strap in its black presentation case, beside the numbered the new wave plate
    Pink
  • Project 2 with the grey strap in its black presentation case, beside the numbered the new wave plate
    Grey
  • Project 2 with the white strap in its black presentation case, beside the numbered the new wave plate
    White

WHAT THEY SAY

In their words.

Messages sent to us on Instagram, shared with the customers’ names left out.

Received my watch today. … The packaging is freaking beautiful and the watch, oh my god! It’s even better than it looks in the pictures. Feels so lightweight and premium.

Customer feedback via Instagram

  • I expected it to be good, but it is better than I could imagine!!

    Customer feedback via Instagram

  • This is the single greatest brand development I’ve seen. Keep up the good work!

    Customer feedback via Instagram

  • Trust me, we are all with you! You are redefining the industry! Keep that determination up and we will make your vision come true! Incredible

    Customer feedback via Instagram

  • Never taking it off haha going to wear it everywhere

    Customer feedback via Instagram

  • You guys must be over the moon. Fully deserve all the praise you get. My wallet will hurt from finding you guys. Or not hurt as the brand is focused on being affordable!

    Customer feedback via Instagram

  • First of many thanks man … such a beautiful piece

    Customer feedback via Instagram

  • I’m getting my boys on the new wave too!! Told them all about the white one and now they all waiting on the black one with me

    Customer feedback via Instagram

  • 10/10 customer service mate! Thank you for looking into it

    Customer feedback via Instagram

  • Absolutely brother!! Yall are killing it man! Looking forward to the next drops

    Customer feedback via Instagram

  • Guys you are the absolute king of this game

    Customer feedback via Instagram

  • Great news man! Got the watch and happy owner!

    Customer feedback via Instagram

  • Bruhh…. Thats also fire. You will make history

    Customer feedback via Instagram
See the original messages

Cropped to each customer’s own message. Profile pictures and names are not shown.

  • Instagram message: I expected it to be good, but it is better than I could imagine!!
  • Instagram message: This is the single greatest brand development I’ve seen. Keep up the good work!
  • Instagram message: Trust me, we are all with you! You are redefining the industry!
  • Instagram message: Never taking it off haha going to wear it everywhere
  • Instagram message: First of many thanks man, such a beautiful piece
  • Instagram messages: I’m getting my boys on the new wave too!! Told them all about the white one and now they all waiting on the black one with me
  • Instagram message: 10/10 customer service mate! Thank you for looking into it
  • Instagram message: Absolutely brother!! Yall are killing it man! Looking forward to the next drops
  • Instagram message: Guys you are the absolute king of this game
  • Instagram message: Great news man! Got the watch and happy owner!
  • Instagram message: Bruhh.... Thats also fire. You will make history

This is not the old world of watchmaking.

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